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This paper aims to build and empirically test a multilevel framework integrating transaction cost economics and a resource-based view into a value co-creation ecosystem perspective to explain the chain- and firm-level effects of transaction-specific investments (TSIs) on supplier performance.

This paper investigates cross-level network effects using survey data from the List of Taiwanese Central Satellite Production Systems. A total of 34 buyers (hub firms) and 106 suppliers (satellite firms) from 34 supply chains responded to the survey.

Findings confirm that individual firms’ TSIs can foster co-specificity at the supply chain level, thereby improving supply chain integration (SCI). SCI can have a positive cross-level moderating effect on the TSI–performance relationship.

These two key concepts, value co-creation and co-specificity, extend the theoretical application of transaction cost theory and the resource-based view to cross-level study by contributing to the research on the TSI–performance relationship.

This study’s framework is a counter to the buyer–supplier–supplier relationships in which each actor who may have different goals can create value jointly and share benefits from their TSIs.

Owing to high co-specificity, being embedded in a well-integrated supply chain can be a threat when the environment is turbulent; for losing strategic flexibility, co-specificity and embeddedness may result in a collective adaptation concern. High degrees of SCI may slow the reaction to environmental turbulence for both buyers and suppliers.

Individual firms’ TSIs can foster co-specificity at the supply chain level, subsequently enhancing SCI. An integrated supply chain can be a collective asset that facilitates value co-creation. Individual firms can benefit from the sharing of collective value. SCI can also increase switching costs, thus reducing the likelihood of individual firm engaging in opportunistic behavior and cost safeguarding.

This study aims to investigate whether higher value creation leads to higher value appropriation and to identify the boundary conditions in a buyer–supplier relationship that can explain why a particular supplier can appropriate higher value than others.

The study uses questionnaire surveys. The sample of the survey has 150 publicly-listed supplier firms in Taiwan. The unit of analysis is the buyer–supplier relationship.

In the buyer–supplier relationship, suppliers’ bargaining power, partnership and a supplier’s original brand manufacturing (OBM) business can strengthen the positive relationship between value creation and value appropriation.

This study adopts the unilateral viewpoint of suppliers; however, some constructs might require dyadic evaluation. This study only explores the spillover effect of OBM business on the relationship between value creation and appropriation.

The spillover effect of a supplier’s OBM business in a buyer–supplier relationship allows the buyer to share more common benefits and the supplier to capture more private benefits as compensation. By broadening its customer base, a supplier can increase its bargaining power. A supplier can also maintain a strategic partnership with each essential buyer.

To avoid the dark-side effect of partnership, the model provides the contingency that a supplier can capture more value from a buyer–supplier relationship.

This paper highlights cooperation as an important moderating condition of competitive action and response. Drawing on a new perspective of collective identity on competitive dynamics, the purpose of this paper is to stress the impacts of market commonalities and resource similarities on competitive actions and responses and focus on the moderating effect of cooperation on the relationships mentioned above.

This study employs logistic regression analysis to test the hypotheses in the Taiwanese flour industry at the period 2002–2005.

The results indicate market commonalities and resource similarities have a negative effect on the likelihood of a price-competitive action and a price-competitive response. Moreover, the level of cooperation among firms moderates the relationships among market commonalities, resource similarities, price-competitive actions, and price-competitive responses.

To understand and predict competitive behavior help firms to control and avoid unnecessary rivalry and therefore maintain mutual forbearance with competitors.

This study provides a new angle on cooperation-level analysis, contributing the use of collective identity theory to analyze the moderating effects of cooperation on competitive actions and responses.

Effective and efficient supply chain coordination requires the integration of all product flow processes. However, inconsistent empirical results have been obtained with respect to the relationships between supply chain integration (SCI) and performance. Drawing on efficiency-flexibility arguments, this paper seeks to develop a SCI model that includes buyer-supplier-supplier relationships, and proposes a contingency framework for reexamining the SCI-supplier performance relationship under demand and technological uncertainties.

A two-stage data collection process was conducted, and a total of 878 suppliers that listed in the Taiwanese “Center-Satellite Production System” with supply contract were contacted for this study. Finally 164 suppliers were gathered and screened as valid responses. Hierarchical regression analysis was used to test the hypotheses in this study.

Evidence indicates that SCI has a significant positive effect on the suppliers' performance. The positive SCI-performance relationship can be moderately weakened by demand uncertainty; however, this positive SCI-performance relationship will be strengthened by technological uncertainty.

While supply chain management is needed to manage the vertical and horizontal relationships simultaneously, this study offers a framework to solve efficiency-flexibility dilemma arguments when dealing with “exploitation” and “exploration” alternatives to help to reexamine the inconsistent SCI-performance relationship. Furthermore, based on transaction cost theory, this paper takes the nature of uncertainty into account for improving the theoretical background of the SCI-performance relationship arguments. Empirical results indicate the existence of an ambidextrous supply chain integration strategy which justifies the choice of which one is preferable in efficiency-flexibility dilemma arguments.

Several studies have explored the relationships among the multiple dimensions of knowledge governance mechanisms (KGMs) and knowledge sharing. However, knowledge governance issues and knowledge transfer processes remain under-researched. The empirical results of the relationships among KGMs, motivations to share knowledge and knowledge sharing behavior remain inconsistent. This paper aims at re-examining the mediating effects of knowledge sharing motivations and knowledge sharing opportunities on the relationship between KGMs and knowledge sharing behavior of repatriates at multinational corporations.

Survey data were collected from 140 repatriates from 66 multinational companies that operated in five different geographic locations. Structural equation modelling was used to assess the research model.

The empirical results indicate the mediating roles of knowledge sharing motivation and opportunity in the relationship between KGMs and the knowledge sharing behavior of repatriates. Two sets of KGMs – formal and informal mechanisms – have significant influence on knowledge sharing motivation and opportunity.

This investigation focuses on the functions of KGMs that facilitate the knowledge sharing behavior of repatriates. The contextual effects of task-level, firm-level, and external environmental characteristics on knowledge sharing may need further studies to substantiate.

This study argues that even when employees are encouraged and rewarded by extrinsic and intrinsic motivations to share knowledge, effective knowledge sharing would not necessarily be guaranteed. This paper offers a conceptual framework where knowledge sharing motivations and opportunities simultaneously play the mediating roles in a successful knowledge sharing. The framework associates KGMs with knowledge sharing behavior and echoes the growing acknowledgement of the need for additional research on micro-foundations of knowledge sharing to complement the macro research.

The purpose of this paper is to develop a theoretical model to investigate the determinants of continuance intention toward social networking sites (SNSs) by integrating the perspectives of the uses and gratifications theory, perceived interactivity and network externalities.

Data collected from 255 Facebook users in Taiwan were used to test the proposed model. The partial least squares method was used to test the measurement model and the structural model.

The findings reveal that emotional gratifications and social gratifications are the key predictors of users’ continuance intention toward SNSs. Further, the results indicate that perceived network size, perceived complementarity, machine interactivity and person interactivity influence information gratifications significantly, while perceived complementarity, machine interactivity and person interactivity exert positive effects on emotional gratifications. Finally, the results show that machine interactivity and person interactivity impact social gratifications positively, whereas perceived network size and perceived complementarity affect machine interactivity and person interactivity significantly.

This study is one of the earliest research inquiries to examine the effects of various types of gratifications on continuance intention. It is also one of the earliest studies to identify the antecedents of gratifications from social factors and technological attributes simultaneously.

This study investigates the media activities of firms issuing private equity placements and seasoned equity offerings in Taiwan, as firms have incentives to manage media coverage to influence their stock prices during private equity placement.

We collect a corpus of news stories and transform the news into term sets based on the part of speech. Then, we refer to Cecchini et al. (2010) to classify the news terms into positive, negative, and usual categories. Next, we employ the SVM algorithm to perform the classification tasks and the term frequency method to perform the text mining task. In last, we use a multiple regression model to verify the hypotheses.

We determine that issuing firms in a private placement have substantially more positive news stories and fewer negative news stories than those in public offerings. Furthermore, we evidence that the media management effects of postequity issues are more active than those of preequity issues. Finally, our results demonstrate that the timing and content of financial media coverage among different equity issuance methods may be biased by firm management. According to previous studies, they may attempt to manipulate stock prices to increase the number of highly profitable insider stakeholders.

To our knowledge, this is the first study to investigate that if private placement will associate with more active media management than the public offerings. According to our results of the difference-in-means test, the public offerings market may control news coverage; however, this result is inconsistent with that of the regression results. The private placements market may also exercise media management in the “before announcement day” and “after announcement day” periods by increasing positive news and reducing negative news.

This paper aims to propose a numerical definition-based systematic design approach (NDSDA) to generate an explicit numerical definition of the product form profile and to establish the correlation between the product form features and the corresponding consumers’ image perceptions.

To illustrate the feasibility of the proposed method, this study considers the design of a two-dimensional automobile profile for illustration purposes and commences by developing a detailed numerical definition of an automobile profile using Bézier curves. A series of automobile image evaluations are conducted to examine the relationship between the characteristics of an automobile profile and its associated consumer image perception. Finally, the evaluation results are analyzed statistically, and the statistical results are used to construct mathematical models formalizing the correlations between the automobile profile design variables and the consumers’ perceptions of the product image.

The results of the evaluation trials are used to construct mathematical models capable of predicting the likely consumer response to any automobile profile designed in accordance with the numerical definition. Furthermore, the evaluation data enable the critical design variables and form features to be determined such that the efficacy of the design process in creating automobiles which better meet the consumers’ image aspirations can be improved.

The major contribution of the NDSDA methodology presented in this study is the ability it gives to designers to specify the product form in a detailed yet highly efficient manner. Furthermore, the numerical definition of the product form not only provides a suitable basis for identifying the critical design variables and form features of the product but also provides an understanding of how these variables should be manipulated to obtain or reinforce the desired product image.

Drawing upon the literature of Uses and Gratifications (U & G) Theory, the purpose of this paper is to propose that entertainment, information seeking, socialization, and self-presentation are the motivational factors affecting continuance intention of social media. This paper further investigates the moderating effects of cultural difference and socio-economic status on the link between these motivational factors and continuance intention.

Data collected from the 493 active users of Facebook in five countries (Australia, Austria, Japan, Taiwan, and the USA) were used to test the proposed model. Partial least squares method was used to assess the relationships in the model and the subgroup analysis method was employed as well to examine the moderating roles of cultural difference and socio-economic status.

Information seeking exerts stronger effect on continuance intention for users from individualistic cultures, while socialization, and self-presentation has stronger influence on continuance intention for users from collective cultures. Entertainment has stronger influence on continuance for high educated users, whereas self-presentation has stronger influence on continuance intention for users with lower level of education. Finally, the effect of entertainment, information seeking on continuance intention is stronger for users with higher level of income, while self-presentation has stronger influence on continuance intention for users with lower level of income.

This study is one of first studies to extend the research context of U & G Theory from adoption of social media to continuance intention of social media. This study is also the first to investigate the moderating roles of cultural difference and socio-economic statuses in social media usage behavior simultaneously.

This study aims to investigate the factors driving viewers' purchase intention in live-streaming by incorporating stimuli–organism–response (S–O–R) framework and extroversion–introversion personality perspectives.

Data collected from 228 users on live-streaming platforms in Taiwan were used to test the proposed model. The partial least squares method was used to test the measurement and the structural models.

Product attractiveness and trust in streamer significantly impacts purchase intention. The results also reveal that interactivity, breadth of information and uniqueness of information significantly impact product attractiveness, whereas social presence, breadth of information and uniqueness of information positively affect trust in streamer. Furthermore, streamer attractiveness has a greater effect on the purchase intention of extroverts.

This study investigates how the features of media, message and streamer impact purchase intention through their reactions to live-streaming. This research is also one of the earliest studies to examine the moderating role of extroversion–introversion personality on purchase intention and its antecedents in live-streaming commerce.